Carmen Lence

“Life is too short for mediocrity”

About Me

I am a compassionate, highly-experienced executive coach and family business consultant with an international business background and a passion for facilitating the successes of family businesses and their next generation leaders.

I provide clients with coaching, training, and leadership development, helping them identify their goals, then develop and implement action plans to meet them. I specialize in coaching next generation members of family businesses, providing guidance on succession planning, leadership development, and managing conflict among family members. I also work with families in the development of Family Business Constitutions and implementation of best practice for family companies.

In addition to an International MBA and certifications as an Executive Coach and Co-Active Coach, I am certified as a Family Business Advisor, credentialed as a Myers-Briggs Type Indicator practitioner, and certified as a 360 Leadership Circle Assessment Practitioner. I have undergone numerous notable trainings and am well versed in a wide range of assessment tools and leadership development techniques.

My specialisms include: Executive Coaching, Leadership Development, Conflict Management, Communication Skills Improvement, Succession Planning, Career Development, Entrepreneurship.

Born in a family of entrepreneurs, I set up my first business venture at the early age of fourteen. I have several years of work experience in management at corporations and family businesses. Currently, I am a board member of our family company, Grupo Lence Torres S.L. in Spain, actively involved in determining the company’s future.

My professional work also involves founding the Next Generation Family Business Forum in Galicia (North Spain), an association that aims to support and educate next generation members of family businesses. I served the forum as president for two years. Also, I have had the opportunity to live and work in different countries where I have always contributed to positively impact the entrepreneurial community. As an example, I have worked as leadership coach, trainer and consultant for Women’s Initiative in San Francisco, an NGO that helps low-income women to create and run their own businesses. Later on, during the time I lived in Greece, I worked to create a Family Business Association that would promote educational events and networking for family business in Greece.

Experience, Certifications and Training

Babson Certification for Entrepreneurship Educators, Babson Business School, Boston, USA (2016)
Leading the Family Business,  IMD, Lausanne, Switzerland  (2004)
International M.B.A., Instituto de Empresa, Madrid, Spain  (2000)


Certified Executive Coach (2012)
Executive Coaching Institute, Berkeley University, Berkeley, USA (
Trained to serve as both communication coach and behavioral coach.

Certified Co-Active Coach (2011)
The Coaches Training Institute, Madrid, Spain (
Builds powerful coach/client alliance to promote lifelong learning and enable clients to achieve success and fulfillment in work and life.

Certificate in Family Business Advising (2011)
Family Firm Institute, Chicago, USA

Certified Shadow Coach, Milan (2015)

Certified Laughter Yoga Leader, Madrid (2015)

The Co-Active Leadership Program, Sitges (2014)

Leading with Emotional Intelligence, American Management Association, San Francisco, California (2012)

Organization and Relationship Systems Coaching, CRR Global, San Francisco, California (2011)
ORSC is a model for coaching relationships in organizations, groups, teams, partnerships, families, and couples.

Training the trainer,  American Management Association, San Francisco, California (2011)
Training to become a facilitator that engages the audience from the beginning using “Active Training” techniques and story telling.

Certificate in Myers-Briggs Type Indicator (2010)
American Management Association, San Francisco, California

The Leadership Circle Profile™ 360 Degree Assessment Certification (2010)
The Leadership Circle, San Rafael, Calif

Professional and Life Experience

I have several years of work experience in management at corporations and family businesses. Now in Italy, I am working to create a program to promote women self-employment.

Executive Coach and Family Business Consultant at NextGen Consulting and Coaching (2011 – Present)
Board Member at Grupo Leche Rio S.A. November (2010 – Present)
Professional Coach at The Sunshine Factory, Basel, Switzerland (2007 – 2008)
President at Next Generation Forum of the Galician Association of Family Business (November 2004 – January 2006)
Sales Director at Leche Rio S.L., Lugo, Spain (2002 – 2005)
Strategic Account Manager Spain, Portugal, Italy & MEA. at DOUBLECLICK TECHSOLUTIONS INT. Madrid, Spain (May 2001 – July 2002)

Recent Clients Include

  • Vodafone
  • Roche
  • Cana Laboratories
  • Cámara Comercio Barcelona
  • Berkeley Executive Coaching Institute
  • EF
  • IE Business School
  • Pronovias
  • Vadecity


“Carmen helped and coached our family in creating a family business constitution for our firm, to regulate and clarify everybody’s role to better ensure smooth continuity. She was specially good in “unblocking” difficult situations and keeping us focused on the project.” Kosta Kanaroglou, Vice President & CEO, Cana Laboratories

“Carmen led a workshop for the Roche Hellas management team with the
focus on agility for organizational change. The workshop was
interactive, fun, creative but above all insightful and as a result it
helped us to better anticipate and respond in a unified way to the
many challenges we faced in the Greek environment. Carmen was highly
professional and at the same time fun, energetic and a great pleasure
to work with. I highly recommend Carmen as a workshop leader.” Aristotelis Gyparis, Regional Head of Finance –EEMEA region